About the presentation
The video is inspired by The Little Prince, fairy tale characters, nursery rhymes and 80s tacky green screen effects. The Little Prince is living his lonely life on his asteroid and he travels through other asteroids where the residents live their isolated lives.
Behind this presentation, there are some strong storytelling, critique and playful message. We wanted an untraditional fashion video/presentation. As generally our presentation and work always have a strong story.
As a quarantine project, this video presentation has qualities which criticise the traditional way of presenting fashion and what fashion is; and of course, there are accidental overlapping themes with the current COVID-19 epidemic since the resources in London are very limited at the moment.
About KA WA KEY
KA WA KEY thinks "twink" and fucks gender. KA WA KEY is a gender-fluid label that reimagines traditional textile crafts and reworks everyday knitwear and casual wear with the designers' roots of the Asian and Scandinavian aesthetics.
FFFRIDAY PRESENTATION – KA WA KEY
Organized by Fashion Farm Foundation
Major Sponsor: Create HK
Designer: KA WA KEY
Creative direction: KA WA KEY
Director: Jarno Leppanen
Model: Key Chow
Voice: Jarno Leppanen | Tiia Haataja | Bryn Williams
Editing: Jarno Leppanen