FFFRIDAY PRESENTATION

About the presentation

 

The video is inspired by The Little Prince,  fairy tale characters, nursery rhymes and 80s tacky green screen effects. The Little Prince is living his lonely life on his asteroid and he travels through other asteroids where the residents live their isolated lives. 

Behind this presentation, there are some strong storytelling, critique and playful message. We wanted an untraditional fashion video/presentation. As generally our presentation and work always have a strong story.

As a quarantine project, this video presentation has qualities which criticise the traditional way of presenting fashion and what fashion is; and of course, there are accidental overlapping themes with the current COVID-19 epidemic since the resources in London are very limited at the moment. 

About KA WA KEY

 

KA WA KEY thinks "twink" and fucks gender. KA WA KEY is a gender-fluid label that reimagines traditional textile crafts and reworks everyday knitwear and casual wear with the designers' roots of the Asian and Scandinavian aesthetics.

@kawakey    www.kawakey.com

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FFFRIDAY 2020

FFFRIDAY PRESENTATION – KA WA KEY

Organized by Fashion Farm Foundation

Major Sponsor: Create HK

 

Designer: KA WA KEY

Creative direction: KA WA KEY

Director: Jarno Leppanen

Model: Key Chow

Voice: Jarno Leppanen | Tiia Haataja | Bryn Williams

Editing: Jarno Leppanen

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©PROUDLY PRESENTING by FFFRIDAY 2020