About the presentation
YMDH, a brand that links Chinese culture with a grunge theme, uses their collection to encourage their audience to live life to the fullest. Inspired by social distancing, YMDH illustrates the style of the collection “Big Bad Club” through a group of teenagers gathering at a wasteland at Apocalypse.
Since its foundation in 2018 by designer Jason Lee, YMDH .studio has embodied the individuality through infusing the street manner with a witty take over historical references which demonstrated a journey to nurture the new form of street fashion.
At the core of YMDH .studio, the infinite possibilities are entitled from the novelty on street. Not simply a design, it always an audacious explorer. Be our friends, be our mates. By arching with brands and artists, bold thoughts and ideas being produced which just might be the truest way to articulate the YMDH concept.
FFFRIDAY PRESENTATION – YMDH
Organized by Fashion Farm Foundation
Major Sponsor: Create HK
Designer: Jason Lee
Art Director: Jason Lee
Stylist: Barbie Fong
Models: Kingston | Johnny | Fox | Joseph | Kalie
Photographer: Vintro Visuals
Videographer: Lok Man
Hair and Makeup Sponsor: A80 Paris
Makeup: Lam Hiu Ting | Hulda Tsui
Hairstylist: Ladol Ko | @sparrowdixitmakeup