FFFRIDAY PRESENTATION

About the presentation

YMDH, a brand that links Chinese culture with a grunge theme, uses their collection to encourage their audience to live life to the fullest. Inspired by social distancing, YMDH illustrates the style of the collection “Big Bad Club” through a group of teenagers gathering at a wasteland at Apocalypse.

​

-

​

About YMDH

​

Since its foundation in 2018 by designer Jason Lee, YMDH .studio has embodied the individuality through infusing the street manner with a witty take over historical references which demonstrated a journey to nurture the new form of street fashion.

At the core of YMDH .studio, the infinite possibilities are entitled from the novelty on street. Not simply a design, it always an audacious explorer. Be our friends, be our mates. By arching with brands and artists, bold thoughts and ideas being produced which just might be the truest way to articulate the YMDH concept.

​

@ymdhstudio    www.ymdhstudio.com

​

-

​

FFFRIDAY 2020

FFFRIDAY PRESENTATION – YMDH

Organized by Fashion Farm Foundation

Major Sponsor: Create HK

Designer: Jason Lee

Art Director: Jason Lee

Stylist: Barbie Fong

Models: Kingston | Johnny | Fox | Joseph | Kalie

Photographer: Vintro Visuals

Videographer: Lok Man

Hair and Makeup Sponsor: A80 Paris

Makeup: Lam Hiu Ting | Hulda Tsui

Hairstylist: Ladol Ko | @sparrowdixitmakeup