FRIDAY DRESS HONG KONG

Do you dress in your label?

I make whatever I would wear, so yeah, every day.

Describe Hong Kong fashion.

Stopped.

What's your regular Friday like?

I work Monday to Sunday.

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Do you dress in your label?

Yes, it is a way to test the fitting and durability of my garments.

Describe Hong Kong fashion.

One-dimensional.

Who's your target customers?

Those who are financially stable and has a high-standard of lifestyle.

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Where do you usually shop?

Hervia (online store)

Describe Hong Kong fashion.

Diverse.

What's your regular Friday like?

Dinner with friends and hit bars.

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Your view on trends?

I don't see the point making what everyone wants or whatever is trendy, it's always about what suits you.

Describe Hong Kong fashion.

Boring.

What do Hong Kong people prioritise in terms of fashion?

People in Hong Kong tend to focus more on pricing over quality and design.

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Do you dress in your label?

Yes, but mostly in winter.

Describe Hong Kong fashion.

Very commercial.

What's the first thing that comes to your mind when you hear the word "Friday"?

Happy hours.

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What do you think about the fashion environment in Hong Kong?

Definitely getting better. The youths are starting to pay attention to local fashion designs.

Describe Hong Kong fashion.

Self.

Who's your target customers?

Local customers. Always makes me happy to see regular faces.

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What's the next step for your brand?

Develop my identity as an artist and produce more patch-work pieces.

Describe Hong Kong fashion.

Fresh.

What's your regular Friday like?

Same as any other days of the week, working.

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What's the next step for your brand?

The goal is to change how people view fashion and challenge traditional beauty standards.

Describe Hong Kong fashion.

Puzzled.

Do you dress in your label?

Never.

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What's the next step for your brand?

So far aiming for stability, also explore the China market.

Describe Hong Kong fashion.

Very Mixed.

What's your regular Friday like?

Work with my wife

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What type of music do you play in the studio while you're working?

Lately, it has been 90s Canton gem, Leslie Cheung, Teresa Tang etc.

Describe Hong Kong fashion.

Alex: Tai-tais (wealthy women)

Derek: Bland.

What's your regular Friday like?

Derek: The concept of weekend doesn't apply to designers.

Alex: Mihn Club or go out for drinks.

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Who's your target customers?

Avant-garde.

Describe Hong Kong fashion.

Utopia.

What's the first thing that comes to your mind when you hear the word "Friday"?

Drinks, go out.

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What's your regular Friday like?

Work in a cafe or paint.

What is the difference between the China and Hong Kong markets?

We use a very different approach in terms of social media.

Why scarves?

I developed these prints and they work great on scarves.

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Where do you usually shop?

Apliu Street, I'm very fond of the people and all the unusual things you could find.

What made you move back to Hong Kong?

Family.

What's your regular Friday like?

Back in London, we used to get off work at 3 pm and would go straight to pubs. Now, mostly just work.

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Favourite dish?

Really into souffle pancakes lately.

What's the next step for your brand?

We just launched our online store. A future goal would be a concept store slash cafe, focus on organic products.

How does Sherilyn contribute to sustainability?

Using organic and eco-friendly material, also pays close attention to our dyeing process.

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Where do you usually shop?

I'm really into Japanese fashion like Junya Watanabe and Yohji Yamamoto etc.

Do you dress in your label?

Yes, it all started because I couldn't find the kinds that I like in the market.

Describe Hong Kong fashion.

Fishing for the globe (fishing terminology, it means when the fishing hook is snagged at the bottom).

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FRIDAY DRESS HONG KONG

YMDH - Jason Le

YMDH - Jason Le

YMDH - Jason Lee

WHY - Ka Yan Lam

WHY - Ka Yan Lam

WHY - Ka Yan Lam

SUN=SEN - Sun Lam

SUN=SEN - Sun Lam

SUN=SEN - Sun Lam

ZOEE - Zoe Siu

ZOEE - Zoe Siu

ZOEE - Zoe Siu

CYNTHIA & XIAO - Cynthia Mak

CYNTHIA & XIAO - Cynthia Mak

CYNTHIA & XIAO - Cynthia Mak

LOOM LOOP - Polly Ho

LOOM LOOP - Polly Ho

LOOM LOOP - Polly Ho

SFZ & SON - Sonic Lam

SFZ & SON - Sonic Lam

SFZ & SON - Sonic Lam

PHENOTYPSETTER - Jane Ng

PHENOTYPSETTER - Jane Ng

PHENOTYPSETTER - Jane Ng

POMCH - Felix Tai

POMCH - Felix Tai

POMCH - Felix Tai

PONDER.ER - Alex Po & Derek Cheng

PONDER.ER - Alex Po & Derek Cheng

PONDER.ER - Alex Po & Derek Cheng

YEUNG CHIN - Yeung Chin

YEUNG CHIN - Yeung Chin

YEUNG CHIN - Yeung Chin

ARTHUR FAN DESIGNER SCARFS - Arthur Fan

ARTHUR FAN DESIGNER SCARFS - Arthur Fan

ARTHUR FAN DESIGNER SCARFS - Arthur Fan

ATELIER PHYL - Phoebe Leung

ATELIER PHYL - Phoebe Leung

ATELIER PHYL - Phoebe Leung

SHERILYN - Sherry Kwok

SHERILYN - Sherry Kwok

SHERILYN - Sherry Kwok

NICI HARMONIC - Nick Leung

NICI HARMONIC - Nick Leung

NICI HARMONIC - Nick Leung

CYNTHIA & XIAO - Cynthia Mak