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WHY /wʌɪ/

1. founded in 2016 by Ka Yan Lam.

2. base in Hong Kong.

3. reconstruct her brand & branch out into three different lines: women, human & youth in 2020.

 

women /ˈwɪmɪn/

1. WHY 1st line.

2. womenswear high fashion.

3. redefine women wear with stock fabric and thoughtful cuts, giving you a doorway to

    explore different phenomenon, deliver the message of what you have discovered and

    keep the emotions of your on-going journey.

4. shape your unique style with our design and unveil your inner beauty.

5. limited production by using stock fabric, or remade from existing clothing.

6. collection launch 1-2 times per year.

 

human /ˈhjuːmən/

1. WHY 2nd line.

2. basic items collection in gender-less size. 

3. offer collectibles with refine cuttings to excite you with vibrant and add verve to your         

    closet. 

4. items launch time to time.

5. no seasonal & trend limitation.

 

youth /juːθ/

1. WHY 3rd line.

2. embed storytelling in the product, ranging from daily good, vintage to accessories.

3. offer remade service by use client’s own clothing / product / fabric / materials…etc,

    reinventing your garments to witness your lived experiences and extend your memories

    from the inside out.

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©PROUDLY PRESENTING by FFFRIDAY 2020